Imagine a modern-day family, where parents were about to send their children to school. There would
be no question that most parents would try to send their children to the best school and encourage
them to speak their minds openly, no matter their gender. These parents would be highly insulted if it
was suggested that they would behave otherwise.
Despite this, the same cannot always be said for company culture.

Define the Why

Within asset management, the story of recent years has been the emergence of sustainability or ESG tainted products. Redecorating existing funds to create a ESG look-and-feel has been a new trend on the back of substantial flows into ESG products. Yet many investors and clients are very smart and they are developing the skills to be able to tell very easily if an investment strategy is genuinely authentic. Besides, regulators also have started paying attention, especially in Europe, to the issue of funds which use pretended or misinforming names.

What type of a society do we want to live in? Do we want a world where every human being is able to live in dignity or a world that continues to be ruled by rising imbalances?